COLOUR WITH CARE

Created with purpose, intention and conscience.

Our artisanal formulas are a blend of botanical actives,  pioneering textures and skin transforming science.

Nourishing, expressive and luxurious. A celebration of colour and creativity.

AROOBA SIGNATURE EYESHADOW DIPS

Discover Arooba

“Beauty shines brightest when it is embodied by confidence, empowerment and the freedom to express YOURSELF AUTHENTICALLY. Beauty is personal, it comes from your soul. CELEBRATE your individuality. Make Up An Icon.” 

FROM BE ICONIC BLOG

CELEBRATING WOMEN’S DAY WITH AROOBA BEAUTY | A TRIBUTE TO STRENGTH, SOLIDARITY & MIDDLE EASTERN BEAUTY
This Women’s Day, Arooba Beauty honours the strength, unity, and timeless beauty of women with a desert-inspired...
AROOBA BEAUTY LAUNCHES AT SIX SENSES SOUTHERN DUNES
We’re beyond excited to share that Arooba Beauty is now available at Six Senses Spa Southern Dunes,...

#AROOBABEAUTY

Share your iconic looks and tag us #aroobabeauty @aroobabeauty for a chance to be featured on our website.