2025’s Iconic Eye Makeup Trends
In 2025, beauty is all about connection—both to ourselves and the world around us. Through the mindful use of colour, we’ll be setting positive, nurturing tones with skincare-makeup infused with plant extracts and luxurious oils. These thoughtful choices not only enhance our looks but also elevate our mood, grounding us in confidence. Even small gestures, like soft eye contact and a genuine smile, can make our beauty feel more soulful and meaningful.
"The eyes will be the features speaking out loud in makeup.”
Farah Chehab, Beauty Marketing Expert
As the beauty landscape evolves, eye makeup is taking centre stage with bold, creative, and reimagined looks. From vibrant smoky eyes to shimmering finishes, 2025 celebrates individuality, self-expression, and artistry. Here’s everything you need to know about the top eye makeup trends that are shaping this exciting new year
COLOURED SMOKEY EYES
The classic smoky eye is reimagined in 2025 with bold jewel tones and vibrant colours taking the spotlight. Berry shades—from raspberry to deep plum—offer a romantic, monochromatic twist, while electrifying shades like sapphire blue, and bold pinks redefine smoky eyes for the modern era.
As noted across global SS25 runways, blue colour dominated this season. Closer to home, Middle Eastern designers at Dubai Fashion Week SS25, like Rizman Ruzaini and Dima Ayad, embraced this bold, colourful trend, incorporating pastel eyeshadows and vibrant hues into their runway presentations. This regional adaptation reflects a fusion of global creativity and Middle Eastern artistry.
"This year, makeup trends will embrace bold, vibrant colours for eyes and lips, paired with innovative textures like glossy finishes and soft mattes"
Michel Kiwarkis in a recent article for Vogue Arabia
How to Create the Look:
Ensure that your eyelids are well moisturised and create a smooth base using an Arooba Glitter Essence Shade. Be bold by creating a shape that flatters your eye shape with a distinctive colour, and then layering on that colour for richness. Make a statement with lids saturated in colour, for a display of beauty that appears indulgent, sensual, and confident.
“Vibrant colours and unique textures bright colours like pinks, blues, and oranges will dominate, paired with textures such as glossy finishes and metallic sheens. This trend will encourage bold and creative makeup look. This is where the Arooba “Extrovert Visionnaire” is perfect. You have that all in one palette.”
Meera Shah, London-based Makeup Artist
SHIMMER ELEGANCE
Shimmer is back, and it’s bigger than ever. From shimmering golds to multidimensional silvers, metallics bring glamour to both everyday and dramatic looks.
How to Create the Look:
A twinkle in your eye is forever charming, with a cheeky wink, you show how your sense of humour is bubbling beneath the surface, and your personality is quite effervescent. Whether you use Arooba Glitter Essences as a wash of sparkle across the eyes, or as an accent here and there, catch the light and twinkle like a star. Arooba Glitter Essences are super soft and creamy so can be used as a primer softly emitting a glow beneath shimmering or shiny shades of eyeshadow. The lustrous effect feels glamorous and silky like a serum.
PERFECT PASTELS
Play with pastels, dream of candy colours, and enjoy your youth. Life can get too serious, but girls just want to have fun, and what better way than to glow with prettiness. Yearning for fresh inspiration and fantastical storytelling?
How to Create the Look:
Let’s re-enchant our lives in 2025 with ethereal lavender for blush, orange sherbet, and marshmallow dreams. Find the hues that reflect your aura, feel sooo relaxed and exchange positive vibes. Complete the look with a shot of vibrant cherry or matcha, floral accessories and clip on butterflies with wings made of silk. When the weight of the world feels heavy, shrug off responsibility, and lighten up. Your innocent glow and doll-like beauty is the perfect pastel anecdote. Use a swirl of Shy from the Arooba Polished Princess Palette for a dainty dash of pink on the cheeks.
BOLD GRAPHIC LINERS
Graphic liners, already a favourite in the beauty world, are set to evolve further in 2025 with exaggerated shapes, geometric patterns, and vibrant colours. This trend is all about creativity and self-expression, transforming the eyes into bold, artistic canvases. From dramatic winged designs to intricate double lines, graphic liners encourage boundary-pushing artistry.
How to Create the Look:
Dip a fine tipped eyeliner brush in an Arooba Glitter Essence to add moisture, then into another colour and draw unique designs across your smooth skin. Wipe off the brush and select a different shade, it’s about precision with colour. Create a unique work of art out of lines of colour; swirling, more geometric, or subtle flicks; make your look enticing. Eyeliner is iconic and your liner is an expression that is personal to you.
EARTHY SOFT GLAM
Soft glam takes on a new dimension in 2025, embracing earthy tones, bronzed finishes, and mocha-inspired shades for a luxurious yet understated look. This trend emphasises radiant, glowing skin and natural beauty, aligning with the "less-is-more" philosophy that continues to dominate. Think mocha and espresso tones paired with soft metallics and bronzed highlights, creating a seamless blend of elegance and warmth.
As makeup artist Meera Shah notes,
“The ‘less-is-more’ philosophy will remain popular. Lightweight foundations, tinted moisturisers, and products that enhance natural beauty will emphasise a radiant, understated look.”
How to Create the Look:
Achieve a soft, dimensional eye look by blending warm, earthy tones into the crease to add depth and definition. A luminous shimmer on the lids enhances the eyes with a soft glow using our creamy Glitter Essence formula, while a deeper shade smudged along the lash line creates subtle yet striking definition. Complete the look with softly sculpted cheeks, a glowing highlight, and a nude lip for a polished, effortless finish.
THE RETURN OF THE CAT-EYE
“Eyeliner is core to Middle Eastern beauty; and I ensured that the darker colours in my palettes had an intensity to exceed all expectations”
Arooba Anwar
The timeless cat-eye is making a major comeback in 2025, reimagined with easy-to-do kitten flicks, bold wings, and even metallic accents. This classic and glamorous eye makeup style adds precision and definition to the eyes, making it a versatile choice for both day and night looks. Whether you prefer subtle elegance or dramatic flair, the cat-eye remains a staple for creating allure and sophistication.
How to Create the Look:
The elegance of eye liner effortlessly lifts the lids and adds depth to the lashes. Accentuate your eye shape and elevate the outer corner for a wide-eyed look. The fine timed Arooba Brush is the perfect tool for creating the soft wing. Whether you have round eyes, almond shaped, or elongated, celebrate your unique eyes with a signature flick of eyeliner. Feel mysteriously feminine, and softly feline by lining your lids.
Bold, Beautiful, and Unapologetically You
Eye makeup trends in 2025 are a celebration of creativity and individuality. From colourful smoky eyes to glittering elegance, these trends allow you to express yourself while embracing bold aesthetics.
Which trend will you try first? Let your creativity shine and Make Up An Icon!