CELEBRATING WOMEN’S DAY WITH AROOBA BEAUTY | A TRIBUTE TO STRENGTH, SOLIDARITY & MIDDLE EASTERN BEAUTY
This Women’s Day, Arooba Beauty honours the strength, unity, and timeless beauty of women with a desert-inspired photoshoot, capturing the essence of self-expression, empowerment, and self-care. The photoshoot features two influential women, Salma Bashir (@salma_bash.ir) and Doaa Mohammed (@makeupbydodii) alongside founder Arooba Anwar (@aroobabeauty). The imagery is a visual celebration of women supporting women, embracing beauty from the inside out, and the artistry of Middle Eastern beauty rituals.
“Beauty is more than skin deep—it’s about confidence, solidarity, and celebrating your femininity unapologetically. Women’s Day is a reminder that we are stronger together, lifting each other up and embracing our unique looks and personalities.” Arooba Anwar, Founder of Arooba Beauty
A Tribute to Middle Eastern Beauty & Timeless Rituals
Shot against the sweeping golden dunes near Dubai, this campaign embodies the rich traditions of beauty and self-care that have been passed down through generations. Argan Oil, Coconut Oil, and desert plant waxes are used by Arabic women for multipurpose nourishing beauty, and make these colours indulgently soft. These natural ingredients are known to hydrate, and protect, the skin; whilst blended with advanced extracts to brighten and lift the eye area. Arooba Beauty’s skincare-infused formulas reflect the same philosophy—blending luxurious pigments with botanical extracts inspired by and selected from the Gulf region.
"Middle Eastern beauty is built on ritual, care, and a connection to nature. From nourishing oils to radiant pigments, we embrace the balance of artistry and self-care because beauty should feel as good as it looks." Arooba Anwar
Doing makeup is a pleasure in itself, a Glam-Ritual and we take our time to enjoy the moment, perfect techniques, experiment with trends, and share our looks with friends
Women Supporting Women: Beauty as a Form of Self-Care
This Women’s Day, Arooba Beauty celebrates every woman who uplifts, empowers, and inspires herself and others. The campaign highlights the importance of spending quality time with close friends, connecting to your roots and self-love. With Arooba Beauty’s signature palettes, women can effortlessly create looks that enhance their features, align with their mood, and bring out their inner confidence.
A Call to Celebrate & Indulge
Women’s Day is more than a celebration—it’s a moment to reflect, embrace self-care, and enjoy life’s beauty. Whether it’s sharing a moment of joy, indulging in beauty rituals, or supporting one another, Arooba Beauty invites every woman to see their femininity as a gift. So never stop dreaming, nurture your soul, and enjoy the journey of life the true womanhood brings.
