
Artisanal Product Studio
Collectively we align research, experience and knowledge optimise the product quality and results.
We aim to create products that set the scene for beauty experiences and rituals.. every aspect of the design and formula is imagined by Arooba who creates the blueprint. Our products are not just an application tool, rather a companion to bond with, and that you want to keep close at hand wherever you are.
We want to deliver the finest products in terms of ethical, and respectful solutions that capture the essence of modern luxury and performance. In the spirit of continuous improvement we are always learning, staying true to our values, and have an open mind.
Performance Driven
Hyper-real on the skin and irresistible to wear, each unique formula, infused with skincare actives, delivers pioneering texture for authentic and effortless glamour.


CONCIOUS INNOVATION
We start by imagining the desired result; then with tenacity and an open mind, questioning what’s possible, and we strive for the best.
We have an inside-out approach to beauty, are mindful of modern standards and clean formulas that are Vegan and Cruelty Free. In this new generation approach we are continually researching into natural ingredients, eco solutions, and customer trends, so that clean formulas do not compromise on luxury, ease-of-use, or joy.
Experiential Value
Every aspect of design is to enhance the experiential value of the product, transforming application into a Glam Ritual. The formula itself blends; emotionally sensitive colour, botanical extracts, oils, and adaptogens, to create a sublime application of colour.


Ergonomic Application
Skin melting colours, soft texture and
silky application works with your
complexion to strengthen and nourish
your skin, allowing your natural beauty to flourish.
OUR FORMULATIONS
Our formulas are a unique fusion of the latest in biotechnology with pure pigment colour.
Experience, passion, insight and meticulous attention to detail, this results in astounding effects with mindful luxury at heart.


Aluminium

Phnoxyethanol

Aluminium

Phthalates

Phnoxyethanol

PEGS

BHA/BHT

Phthalates

Dimethicone

PEGS

Formaldehyde

PPG

Gluten

Silicones

Hydroquinone

Sulfates

Parabens

Talc

Signature Eyeshadow Dips
Kaleidoscopic pigments, like living colour, elevates skin to a higher dimension.
Makeup infused with active botanical droplets to brighten, strengthen and protect.

BEETROOT EXTRACT
Brightens

PASSION FLOWER OIL
Soothes

TUBEROSE
Lifts

VITAMIN E
Strengthens

CANDELILLA WAX
Protects

CARNAUBA WAX
Hydrates

JOJOBA OIL
Moisturises

ARGAN OIL
Nourishes

COCONUT OIL
Smoothes

SUNFLOWER OIL
Calms