The beauty of the Middle East is more than skin-deep. It lies in the rituals, ingredients, and traditions passed down through generations, now blending with modern beauty standards. Arooba Beauty recently embraced this rich heritage in an exclusive photoshoot with fashion label House of Xezal—a stunning desert collaboration that perfectly captured the essence of Middle Eastern landscape. Set against the golden dunes, the shoot highlighted models wearing the Desert Goddess Palette, serving earthy, glamorous looks that shine under the Middle Eastern sun.
Middle Eastern Inspiration: From Rituals to Ingredients
Arooba's Signature Eyeshadow Dips draw inspiration from ancient Middle Eastern beauty rituals. Women in this region have always sought to combine natural elements with luxurious products to enhance their beauty. Argan oil, a staple in the Middle East, is rich in essential fatty acids and Vitamin E, making it an ideal base for the brand’s shadows.
Desert plant waxes like Carnauba and Candelilla are used to create smooth, hydrating eyeshadows that stay put even in the most extreme desert heat. These waxes help lock in moisture, allowing the pigments to maintain their vibrancy throughout the day—an essential quality for beauty lovers in the UAE, where temperatures soar.
Middle Eastern Beauty on the Rise
Middle Eastern beauty is on a global rise, catching the eye of beauty lovers around the world.
“Beauty in the Middle East is explorative, it’s about accentuating your natural features while incorporating luxurious elements that not only look good but feel good too. We’re not just about makeup, we’re about creating an experience.” Arooba Anwar, founder of Arooba Beauty
Explorative Beauty: Self-Expression in Every Shade
The shoot with House of Xezal is a visual representation of this. Models were adorned in ethereal kaftans while wearing our Signature Eyeshadow Dips, a selection of rich, earthy shades that are perfect for day-to-night transitions. From deep bronzes to shimmering golds, each shade is designed to tell its own story.
The soft mattes and rich metallics blend seamlessly, creating sultry, warm tones reminiscent of Middle Eastern sunsets. Arooba Beauty's palettes aren’t just about pigments; they’re about self-expression. “We wanted every shade to evoke a sense of place, of storytelling,” adds Arooba. “Our customers aren’t just buying eyeshadow—they’re creating a connection to something deeper.”
The Future of Middle Eastern Beauty
The future is bright for Middle Eastern beauty. As more brands emerge, they carry the flag for a region rich in beauty rituals, luxury, and authenticity. With global attention turning toward these practices, Middle Eastern beauty is no longer a hidden secret but a growing trend that celebrates tradition, luxury, and innovation.
Arooba Beauty is not just creating a look—it's sparking a movement. A movement where the past meets the present, and where desert glam is more than just a style, but a celebration of culture, history, and self-expression.
Stay tuned for more behind-the-scenes content from the desert shoot and explore the full collection of our Signature Eyeshadow Dips, available now!